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Qualitative vs. quantitative: When to use each research method

 

  1. Domain A: Knowledge and intellectual abilities
  2. A1: Knowledge base
  3. Research methods – practical application
Qualitative vs. quantitative: When to use each research method - picture

Qualitative vs. quantitative: When to use each research method

RDF phase 1

Qualitative research uncovers the why and quantitative covers the what. This video helps you distinguish between the why and what of your market research.

Approx. length: 3 minutes

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